Our Road To Luxury Home Sales

The Williams Team absolutely loves searching for and scheduling showings for luxury homes. Mostly because each of us dream of living in our own sooner than later. The architecture of a beautifully designed luxury residential estate takes our breath away.  We’ve always wanted to specialize in Luxury Real Estate for a while now, but didn’t know the steps to take. Therefore, Larry took a short trip to Colorado for training at the Institute for Luxury Home Marketing. After two days of in-depth training, Larry Williams received his Certificate of Completion for Certified Luxury Home Marketing Specialist Training.


About The Institute for Luxury Home Marketing:

Founder & CEO:

Laurie Moore-Moore

Laurie has been doing residential real estate for about 30 years and counting. She’s been teaching luxury real estate all over the country. Her skills have helped so many realtors succeed in the Luxury Real Estate market.

What They Do:

The Institute exists to help real estate professionals provide high quality service to the buyers and sellers of luxury homes and in so doing, maximize their own success in the upper-tier residential market.

Membership Benefits:

Completing The Institute’s CLHMS training not only helps you build and fine tune your skills, it makes you a member of The Institute for Luxury Home Marketing (ILHM), increasing your visibility and credibility with affluent buyers and sellers and helping you brand yourself as a luxury expert.

As a Member You Receive: FREE profile in our online Member Directory, Certified Luxury Home Marketing Specialist (CLHMS) designation, FREE “My Market Graphs” software, FREE downloadable logos, FREE videos, and more!

Learn more information about the Institute for Luxury Home Marketing by visiting their website here.


With qualified training all the way from Colorado, Larry is more than happy to sell your luxury home the smart way!


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Sources: http://www.luxuryhomemarketing.com/real-estate-agents/home.html


Marianne Yousif
Executive Assistant
Social Media Marketer

‘Million Dollar Listing New York’ Stars Visit Royal Oak

Many gathered at Scott Shuptrine of Royal Oak, MI for a special meet and greet with ‘Million Dollar Listing New York’ star Ryan Serhant and his co-star, Luis Ortiz.

The Meet and Greet was held on Saturday, March 15th followed by autograph signing and picture taking with the two stars. Real Estate in Detroit is starting to increase drastically along with New York.  Ryan & Luis shared how the real estate market in New York is higher than its ever been.

About Ryan Serhant:


Ryan was born in Texas on July 2nd, 1984.  At a young age, Serhant moved to New York to pursue an acting career. While staying with two roomates, Ryan got introduced to the real estate market in 2008. He had to do whatever he could at the time to make money and real estate was starting to increase right back up in New York after the recession. His passion for real estate developed, and Serhant is now one of the top sales people in the city.

Serhant is the star of Bravo television series ‘Million Dollar Listing New York,’ that follows his career as a successful real estate salesperson. On April 2nd, they start the kickoff for season 3.

About Luis Ortiz:


Luis Ortiz was born on November 13, 1986 in Puerto Rico. He decided to leave his country to start a new life in New York. Ortiz, being adventurous, started in real estate where he found love for his career immediately. “I like the rush of business. Everyday is different,” Ortiz shared during the Q & A session at Shuptrine.

You can watch Ortiz and a few of his interesting real estate clients on the new season!

 Top 5 Best Real Estate Tips Shared By Ryan & Luis:

1) Furniture Set Up:

  • Ryan: Keep it simple and declutter
  • Luis: Furniture gives a house character. Use colors and leave room for open space.

2) Changes in Home:

  • Ryan: Kitchen. Update the kitchen. Clients love a nice looking kitchen.
  • Luis: I agree. The kitchen is VERY important.

3) Staging:

  • Ryan: Every real estate agent needs an interior designer for staging. I always let my designer, Bridgette give her opinion. I may think it looks one way while she has a completely different look in her head.
  • Luis: I stage every listing. This is very critical and most people don’t do this. You must have imagination. Also keep in mind that the smell of a home is very important!

4) Negotiating:

  • Ryan: One who cares the least holds all the power.
  • Luis: Be on top of things.

5) Achieving Success:

  • Ryan: Work hard. Something my dad told me when I moved to New York that stuck with me was, “Wake up earlier than your roommates, and sleep later than your roommates.”
  • Luis: I never graduated from college and I chose to do real estate because I loved it. Do it because you love it. Don’t do it for the money.

Scott Shuptrine Interiors Royal Oak Gallery did a great job entertaining guests with delicious hors d’oeuvre & champagne. We want to thank them for the surprise drawing that led our Executive Assistant Marianne Yousif to win a $250 gift certificate to shop at Shuptrine. Thank you for the special meet and greet as well!

Million Dollar Listing New York
Million Dollar Listing New York
Marianne Yousif, Ryan Serhant, Larry Williams, Luis Ortiz and India Gragg
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Marianne Yousif
Executive Assistant
Social Media Marketer